CommBank has today unveiled The Brighter Side, a new television series to be broadcast on 10 and 10 Play to inform and empower Australians with practical tips and bright ideas to help them take control of their financial future.
The Brighter Side showcases a diverse range of stories to inspire Australians to make their money go further and reach their financial dreams, showcasing clever side hustles, mealtime ideas and other helpful money management, budgeting and saving tips.
Hosted by The Project’s Georgie Tunny, the 8-week series will begin on Saturday, 11 May, at 6pm on 10 and 10 Play. At the heart of The Brighter Side are real stories from Australians from across the country including:
CommBank Chief Marketing Officer, Jo Boundy said: “We are thrilled to launch The Brighter Side with Paramount Australia. At the core of the show is our commitment to creating a brighter future for all Australians, whether that be through new opportunities, helpful and useful information or support when they need it most.
“With our customers and the community now consuming information through such a diverse range of channels, this program extends our communications eco-system into new broadcast, digital and social channels, helping us get great financial tips and information to everyday Aussies – and ultimately building their confidence with money.”
“We remain committed to ensuring we help all Australians boost their financial wellbeing and hope The Brighter Side will help our customers and the community manage everyday money matters while sparking some new ideas on ways to turn your financial dreams into a reality.”
The program is the latest addition to CommBank’s content collection, established with the goal to create valuable content that will be inspirational and helpful to all Australians, no matter where they are on their financial journey. CommBank’s magazine, Brighter, launched in 2023, with articles on how to Know, Save, Grow and Dream on financial matters. Find out more at commbank.com.au/brighter.
Rod Prosser, Chief Sales Officer, Paramount Australia said: “CommBank is one of the most iconic brands in the country and we’re delighted to help bring The Brighter Side to life on Australian screens.
“Like us, CommBank knows the power of a content ecosystem so delivering their premium magazine Brighter as a TV series is a strategy that resonates with us and leans into our expertise with production and creative consultation provided by Paramount Brand Studio.
“Supported by a targeted advertising campaign as well as promotion in branches, ATMs and the magazine, this series will be a direct hit with viewers who are keen to learn more about how they can manage their personal finances.”
The Brighter Side airs on 10 and 10 Play on Saturday 11 May at 6pm and will air for eight weeks with an encore screening of each week's episode on Sundays at 3:30pm.
The Brighter Side host, Georgie Tunny, is an Australian broadcaster, writer, and presenter. Perhaps best known as a co-host of 10’s The Project, Georgie covers topics ranging from arts and culture to current affairs and social issues. She’s passionate about telling genuine stories and engaging thought-provoking discussions.
If anyone can take the stress out of making your food budget stretch further, it’s Australian chef and TV presenter Adam Liaw. His approach to cooking delicious, no-fuss meals – with diverse culinary influences – has made him someone we all trust in the kitchen. Follow Adam on The Brighter Side, as he shares his weekday meals that let you eat well and take a bit of pressure off your rising grocery bill, too.
Narelda Jacobs OAM is a Whadjuk Noongar television presenter, journalist and news anchor for 10 News First: Midday and 10 News First: Afternoons. She’s a dynamic voice in journalism, bringing stories to life with her keen insights and warm approach. On The Brighter Side, Narelda travels all over the country and discovers the resilience and creativity of Australians who are launching side hustles, running small businesses and using their homes to make money.
No-one knows better than author and market strategist Evan Lucas that our behaviour around money can impact the health of our finances. He literally wrote the book on it (it’s a great read called Mind Over Money). On The Brighter Side, Evan points out the ways we can shift our money mindset and even avoid mindless spending. With easy-to-action tips and surprising insights, Evan shares ways we can all feel a little more in control of our money.
CommBank’s personal finance expert is known for her relatable approach to helping Australians boost their financial literacy, embrace budgeting and feel more confident handling their finances. She is a trusted source of guidance for those who have read her books (like Money with Jess), been inspired by her editorial columns and now, watched her meet everyday Australians on The Brighter Side, where she offers some different ways of thinking.
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