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New research from CommBank Rewards released today shows the top gift mums want this Mother’s Day is a spa day or package. However, when Australians said what they’re intending to buy their mum, the top choice was flowers. 

Mums’ top gift choices for Mother’s Day    

  • Spa day (27 per cent)
  • Meal out (22 per cent)
  • Flowers (10 per cent)

Top gifts people intend to purchase for Mother’s Day

  • Flowers (37 per cent)
  • Chocolates or edible treats (27 per cent)
  • Meal out (25 per cent)
Top gifts for Mother's Day infographic

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CBA Executive General Manager, Everyday Banking, Kate Crous said: “Mother’s Day is a time for extra indulging and self-care. From the research we can see mums want an experience including being treated and pampered with options like enjoying a relaxing spa day or being taken out for lunch or dinner.” 

The average amount people plan to spend on Mother’s Day is $74, according to the research. 

Ms Crous said: “For gift-giving there are so many options online and in-store for your loved ones. We know people want to spoil their mum and be money savvy at the same time. So by planning ahead, like when you shop with CommBank Rewards, you can get thoughtful and quality gifts that are also friendly to your hip pocket.”

The research shows Australians are savvy shoppers with 46 per cent of people regularly hunting for deals, cashback or reward points.  

“At the end of the day quality time is the obvious winner on Mother’s Day with most mums favouring relationships and experiences over things. So while gifts are certainly a perk, the feeling of togetherness and being with family is a valued part of how mums want to spend the day,” Ms Crous said.

According to the CommBank Rewards research Australian mums want to spend the day by having quality time together with their children. Around six in ten mothers rate this as their first choice, followed by food – whether eating out, ordering in or having someone cook for them.

How mums want to spend Mother's Day

  • Quality time with children (59 per cent)
  • Eating out (31 per cent)
  • To order in or have someone cook for me (26 per cent)
  • A surprise (24 per cent)
  • Travel (9 per cent)

To support Mother’s Day gift-giving, CommBank Rewards, the bank’s loyalty program, has partnered with businesses including Ella Bache, David Jones, Mr Roses and Chemist Warehouse to give customers cashback on every day shopping.

For more about CommBank Rewards including the current offers visit https://www.commbank.com.au/digital-banking/rewards.html

Notes for editors

  1. Research is undertaken by Fifth Quadrant from 29th January to 1st February 2021. The total sample of 1,043 respondents included 340 mums. For some questions, respondents selected more than one response.
  2. CommBank Rewards is the bank’s cashback offer program and is available to eligible CBA customers for every day spending. Eligible customers include CBA credit or debit Mastercard customers that are at least 18 years old, are not in hardship, are not in default with any CommBank accounts and can access CommBank Rewards through the latest version of the CommBank app. Terms and conditions apply to CommBank Rewards and can be found at www.commbank.com.au/commbankrewards.