Skip to main content Skip to log on Skip to search Accessibility at CommBank

Online spending on clothing as well as purchases in department and electronics stores soared by more than 100 per cent over the four-day period between Black Friday and Cyber Monday in comparison to the average amount spent in the three weeks prior, data from Commonwealth Bank of Australia’s credit and debit card customers has revealed.

On Black Friday, online spending on clothing and footwear jumped 213 per cent when compared to the prior three weeks. Meanwhile, online spending at department and electronics stores was up 267 per cent on the same day.

While not as popular as Black Friday, online sales also spiked on Cyber Monday, with spending on clothing and footwear increasing by 105 per cent and department and electronics stores by 83 per cent in comparison.

Across the four day period from Black Friday to Cyber Monday, online spending on clothing and footwear was up a total of 140 per cent, while online purchases at department and electronics stores was up 105 per cent.

While the amount spent purchasing retail goods online over the 2020 Black Friday weekend was significantly higher than the average amount spent over the prior three weeks, it didn’t eclipse the increase in spending seen in 2019. Last year, online spending on retail goods was up 120 per cent over the Black Friday four-day weekend, whereas this year’s online retail goods uplift was 91 per cent over the weekend.

That said, the surge in spending over the Black Friday weekend this year was higher than 2018, when the total amount spent buying retails goods online increased by 76 per cent. 

Head of Retail and Diversified Industries in CBA’s Business Banking division, Jerry Macey, said that the significant uptick in online spending over the four-day period highlights just how keen Australians are to take advantage of the pre-Christmas discounting being offered by retailers.

“The strong growth in the amount spent buying clothing and footwear online is very reflective of the current climate. As many of the states gradually come out of lockdown and we head into the summer season, Australians are keen to restock and renew their wardrobes,” he said. 

“Businesses are acutely aware of the growing popularity of the Black Friday to Cyber Monday period, and are increasingly using this time as an opportunity to attract new customers, unload some of their inventory, and head into the end of the year with positive momentum,” he said.

“Many of our retail business customers have significantly grown online sales this year due to the current pandemic. As such, they were already well set-up and prepared for this year’s Black Friday to Cyber Monday sales.”

To support Australian retailers and CBA customers, CBA’s loyalty program, CommBank Rewards, partnered with iconic Australian online retailers to provide special Black Friday and Cyber Monday deals. For more information on current CommBank Rewards and offers visit: www.commbank.com.au/commbankrewards. 

Disclaimer:

This media release is produced by the Commonwealth Bank of Australia ABN 123 123 124 AFSL and Australian Credit Licence 234945 (“the Bank”) and is based on information available at the time of publishing. The information provided has been prepared solely for informational purposes. The statistics presented in this media release only take into account the Bank’s internal credit and debit card data and therefore may not reflect all trends in the market. All customer data used or represented in this media release is anonymous and aggregated before analysis and is used and disclosed in accordance with the Bank’s Privacy Policy Statement. While care has been taken to ensure that the information in this media release is accurate and any opinions, conclusions or recommendations are reasonably held at the time of compilation, the Bank makes no representation or warranty as to accuracy, reliability or completeness of the information.