Commonwealth Bank is bringing back the iconic Aussie sporting anthem “C'mon Aussie, C’mon” as it rallies support to break world record attendance for a women’s sporting event at the International Cricket Council’s (ICC) Women’s T20 World Cup final this International Women’s Day on Sunday, 8 March 2020.
With the ICC Women’s T20 World Cup being played out on Australian turf this summer, CommBank has reimagined the Mojo Advertising 1978 classic with the original voice of composer Allan ‘Jo’ Johnston in a move to encourage all Australians to show their support for our world champion national women’s cricket team and fill the Melbourne Cricket Ground for the final.
Allan “Jo” Johnston said “I never imagined that a song we wrote all those years ago would still be going strong. But it’s great to see it being reinterpreted for the women’s team. I know Mo would have been just as proud.” (Alan Morris died in 2007).
Australian all-rounder and CommBank Cricket Ambassador, Ellyse Perry said, “This is such a legendary song and to think that it’s now been reworked to reflect the Australian Women’s Cricket Team and other historic trailblazers of the women’s game is humbling. Jo and CBA have done an amazing job to bring this sporting anthem back to life. What a way to celebrate women in cricket and inspire more young girls out there to get involved in one of Australia’s most iconic sports.”
The new campaign features female players from the past, present, and future of the sport, along with the current team, including four former captains - Betty Wilson, Raelee Thompson, Belinda Clark, and Lisa Sthalekar - and up-and-coming cricketer, Gunisha Garg, as part of CommBank’s commitment to to grow the women’s game.
Monique Macleod, CBA Chief Marketing Officer, said, “‘C’mon Aussie C’mon’ is an iconic piece of Australian sporting history, it became the battle cry for many Australian sporting teams over the years and has also been credited for playing a key role in the revolution of men’s cricket – we hope it will do the same for our women 40 years on.
“We’ve been working with Cricket Australia to grow the women’s game for more than 20 years and it’s incredibly exciting to see how far the sport has come. Hosting the ICC Women’s T20 World Cup in 2020 as world champions is a huge moment for the team, and we’re so proud to be able to bring this iconic Aussie anthem back for them.”
The ICC Women's T20 World Cup 2020 will feature 10 teams contesting 23 matches in venues across Australia from 21 February – 8 March, starting with a blockbuster opening match between Australia and India at Sydney Showground Stadium and culminating in the final at the biggest cricket stadium in the world, the MCG. Global popstar sensation, Katy Perry will also perform at the final.
A full-length version of the track is also being released on music streaming services, with all proceeds going to the McGrath Foundation, an official local charity partner of the ICC T20 World Cup 2020.
Note to editors:
· You can access the original TVC here
· CommBank created the campaign with agency GHO Sydney
About CommBank’s partnership with Cricket Australia
From grassroots to elite female, Indigenous and all-abilities, CommBank’s partnership with Cricket Australia is helping to make cricket inclusive and accessible for all. CommBank has sponsored the Australian Women’s Cricket Team and the women’s development squad for over 20 years and during the 2019-2018 season, sponsorship funding will also go towards a continued focus on girl’s community cricket programs. Now in its fourth year, the Growing Cricket for Girls Fund directly supports the development of new girl’s competitions and teams, and helps grow established competitions.